Main Content

Sellers Tip: How Much To Market Your Palm Springs Area Home?

Palm Springs Real Estate

When I need a good chuckle I’ll take a look at some of the Q&A on some of the national real estate websites. Recently a home seller posted this question. “How much does a Realtor spend on marketing a listing?” A dozen or so Realtors chimed in with their answers and I found the answers to be, well – interesting.

Agent A: $200

The first agent disclosed, “I spend $200 to do an open house.” That’s it. He went on to say, “I’ve learned to budget well and I have a free real estate website.”

Agent B: Depends

“From some of the listings I see in the area lately, close to nothing! But to answer your question, I would estimate the marketing costs for an average property to be between $500 and $1000.”

Agent C: Impossible To Answer!

“Great question…impossible to answer. The money depends on the particular situation…. the amount however could exceed $1000 annually.”

Agent D: Not Very Much

“If the agent is a decent photographer and has decent computer skills (like me), they save by doing a lot of the work themselves.”

The Average Agent Invests Just $1,500 In Marketing Annually

Do these answers surprise you? I believe these answers are fairly typical in real estate today. And that’s based on the National Association of Realtors poll which disclosed that the average Realtor invests just $1,500 annually in marketing. Further, the top ten percent of Realtors invests just $10,000 annually in marketing.

Dear Palm Springs Home Sellers; Ask For The Plan!

Palm Springs area home sellers deserve to know in advance how and where their property will be marketed. So here’s a tip: If you’re considering listing your desert home for sale, please ask to see a marketing plan. Look at everything your agent promises to do for you in marketing your home in advance. And yes, ask how much they plan to invest?

monthly newsletter sign up

    Please prove you are human by selecting the House.