It’s certain to be a limited, but colorful, run
by Farley Elliott May 16, 2019, 12:20pm PDT
This is not a drill: Taco Bell is opening an entire hotel in Palm Springs. That’s right, everyone’s favorite Southern California born-and-bred late night munchies spot, founded on a possibly stolen recipe, is adding to its hospitality offerings with a standalone hotel out in the desert. The Irvine-based company already owns a wedding venue in Las Vegas
Taco Bell made the surprise hotel announcement just this morning, showing off some key details for the property along the way. Not only will there be all the usual amenities found on property, from a restaurant to a pool, a gift shop, and hair salon, but each will will be branded heavily with the company’s signature style, fonts, and colors. In short: It’s the single best way to actually live más, and it starts up this summer.
Reps for the restaurant are quick to note that, while the resort hotel is only open for a limited time starting on August 9, their plans for the property are “very valid and very legitimate,” per Business Insider. Word is that the run will only last a few days, and that reservations will become available next month on a first-come, first-serve basis.
As for the actual hotel property’s address, the number of rooms, price, and other key details, those things remain to be seen. But who cares?! It’s a Taco Bell hotel, folks. And, really, it can’t be any more stunty than all those endlessly derivative Instagram food installations that keep popping up in Los Angeles.