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The Winter of 2011: Great Marketing For Sunny Palm Springs!

MountainView 700 0490 Palm Springs Real Estate

Mountain View Country Club, La Quinta

Fortune Magazine reported last April that “people selling second homes in sunny locations couldn’t have asked for a better marketing pitch than the winter of 2011.” To date our personal sales numbers reflect that as we sold 49 properties in the first half of 2011 compared to 49 for the entire year of 2010.

As the stock and financial markets experience another bumpy ride is there anything we can count on? My thinking is we can always count on 350 days of sunshine here in the Palm Springs area over the next 12 months. Winter will be here sooner than later in much of North America and people tell me everyday day that they just want to have a warm place next winter – preferably on the golf course or by the pool.

Photo credit: Sheri Dettman & Associates ©

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